Client project — Visual identity
Alma del Ritmo
A Mediterranean, organic visual identity for a music project devoted to the drum and transmission.
The project
Alma del Ritmo celebrates Mediterranean percussion music, the soul of the drum and the deep bond between rhythm, earth and emotion. The goal was to craft an artisanal, warm visual identity inspired by Spanish landscapes, able to translate the authenticity and vibrational power of the project.
Goals
Our intention
- Create an artisanal, deeply human identity.
- Evoke Mediterranean culture and musical tradition.
- Translate the vibration, rhythm and soul of the drum.
- Build a warm, organic and authentic world.
- Inspire a feeling of escape and transmission.
Deliverables
What we created
- Main logo design.
- Art direction.
- Mediterranean color palette.
- Editorial typography selection.
- Illustrated graphic world.
- Brand moodboard.
Gallery
Visual world
Outcome
« A warm, vibrant and deeply Mediterranean visual identity that celebrates the soul of the drum, the art of transmission and the cultural richness carried by Alma del Ritmo. »
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