Client project — Visual identity
Atelier Soléa
A soft, sunny visual identity created for an artisanal macramé and bohemian decor brand.
The project
Atelier Soléa crafts handmade macramé pieces inspired by nature, the Mediterranean sun and bohemian craftsmanship. The goal was to design a warm, authentic and timeless identity capable of reflecting the brand's artisanal craft.
Goals
Our intention
- Highlight the artisanal nature.
- Create a soft, memorable identity.
- Evoke sun, nature and natural materials.
- Build a premium bohemian world.
- Inspire authenticity and serenity.
Deliverables
What we created
- Main logo design.
- Art direction.
- Color palette.
- Typography selection.
- Visual world.
- Brand applications.
Gallery
Visual world
Outcome
« An elegant, luminous visual identity that perfectly captures Atelier Soléa's artisanal and bohemian world. »
Looking for a project as singular as yours?