Client project — Visual identity
Terra & Co.
A warm identity created for a committed, colourful thrift store deeply rooted in sustainable fashion values.
The project
Terra & Co. is a new-generation thrift store that elevates second-hand fashion through an aesthetic, responsible and accessible approach. The goal was to create a visual identity capable of embodying sustainable fashion while keeping a bohemian, lively and welcoming world.
Goals
Our intention
- Modernise the image of second-hand.
- Create a warm, memorable brand.
- Highlight ecological values.
- Combine authenticity and creativity.
- Build a bohemian, contemporary world.
Deliverables
What we created
- Main logo.
- Art direction.
- Color palette.
- Visual world.
- Brand moodboard.
- Logo applications.
Gallery
Visual world
Outcome
« A warm, colourful visual identity that gives circular fashion a modern, desirable and deeply human image. »
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